Written in 2017 for Universal Analytics. Kept online as published — the screenshots are historical, the concepts still apply. For current Google Analytics 4 training see the Agency Jumpstart Course.
Stay average.
Don’t be compelling.
Don’t give anyone a reason to care about what you have to say.
Don’t go above and beyond.
Don’t make things personal.
Don’t give anyone a reason to invest emotionally.
Don’t take a stand.
Don’t make anything worthwhile.
Play it safe.
Just mail it in like everyone else.
Be generic.
It makes none of the difference in the world.
Want the current version of this material? The Agency Jumpstart Course at MeasureU covers this on the current platform.