Good Things Take Time

Written in 2017 for Universal Analytics. Kept online as published — the screenshots are historical, the concepts still apply. For current Google Analytics 4 training see the Agency Jumpstart Course.

Every marketer uses language like quick, fast, rapid or instant to describe the results they promise.

As if reading this one article is going to be responsible for you becoming a millionaire.

Or watching that one video.

Or clicking through on a Facebook ad to watch a webinar.

Millionaire makers, every single piece of marketing drivel. That is the promise. Yet the number of millionaires doesn’t seem to be increasing in equally rapid fashion.

I’ve written many articles, and read thousands more. None of them has made anyone an instant millionaire. My teachings aren’t a lottery ticket.

But I’ve come to know a lot of millionaires in my days. None were made overnight. Their success was acquired over time. Nothing about it was quick, fast, rapid or instantaneous.

Their ascent was glacial. It surfaced like the tip of an iceberg emerging from the ice cold water.

Good things take time. To build your base. To strengthen your foundation.

You must struggle, if you want to appreciate the spoils. You must feel stuck, if you are to recognize the instant when you break free.

But it’s not going to come from clickbait. It’s rarely the result of exposure to one idea or article. It’s a cumulative effect that comes from within.

And a whole lot of execution.

When you look back at the steps it took to achieve your goals, where would you rank the speed in which you achieved them?

How much of your plan for success relies on doing things quick, fast, rapid or instantaneously?

When the time comes, nobody cares how quickly you reached your goals. In fact, they probably don’t want to hear about your success amid their struggles.

I’ve known a lot of millionaires in my days. Many of them have created a lonely island for themselves. Both literally and figuratively.

How will you be different? How will you use time to build the best of both worlds?